Most of you heard about the McDonald’s Twitter Campaign that went wrong a couple weeks ago. According to MSNBC McDonald’s has done away with the use of ammonia hydroxide, claims to have not used the chemical since August of last year and that their decision had nothing to do with Chef Jamie Oliver’s campaign.
I personally believe that Chef Jamie Oliver had a lot to do with their decision. There’s a lot to be said about the word “Expose”. Seeing as though they claim to have not used the chemical since last year, there’s no doubt that the #TwitterFail possibly challenged them to state it to the public. Will they ever tell us that? I doubt it. With that being said, I wonder why would they wait to come forward now, when they could have informed their customers when the change first took place.
Nonetheless, the Chef Jamie Campaign and the failed Twitter Campaign were because people were looking for change and/or wanted a platform to voice their opinion. No matter what the “Reason” is for changing, acknowledging that the voices were heard and you’re willing to make changes because of them, are never a bad thing.
