The Bird 

Many of us that use Twitter have seen drama unfold or have been in the center of a fold.  Any-who, McDonald’s launched a campaign on Twitter using the hashtag #McDStories to feature the hard working people that help produce their meals and using fresh produce.  Along with launching the campaign they used a paid for tweeting service which would allow #McDStories to become a trending topic.

Let’s just say McDonald’s got the bird.  Users on Twitter began to tweet their worst McDonald experiences and what ever else they wanted to get off of their chest.

I think this goes to say it’s time McDonald’s take a look at the bigger picture.  We know there are over millions served, but there are millions no longer being served or were served improperly.  One tweet expressed how there were actually only 2% negative tweets out of 72,000 mentions.  When you look at it in that prospective it’s not very many.  However, with a company the size of McDonald’s, a #TwitterFail is in comparison to a celebrity couples’ marriage crumbling on National television.

It’s imperative that McDonald’s use #TwitterFail as constructive criticism and begin to make changes with the quality of food being served.  People are willing, ready to speak out about the way they feel and will use social media platforms to do it.

Professional Reality Check:  In business we will be criticized.  It’s up to us to use the criticism constructively in order to build a stronger business and most importantly, satisfy the customer.